25 Social Media Post Ideas for Businesses

social media post ideas for businesses

social media post ideas for businesses

It’s all hands to the pump when you’re running a small business, and coming up with content ideas for your social media posts may not be top of your to-do list. However, with almost 1.5 billion people using Facebook each day, social media is a marketing opportunity you cannot afford to miss.

With so much content out there, it can be difficult to pinpoint what social media post ideas are really going to stand out and make an impact. With this in mind, the team at Scoot, have come up with 25 of the finest social media post ideas to give your social media presence a boost.

1. Share something personal

People connect with people. So if you want to develop a relationship with your followers, tell them something personal about yourself or the people you work with. We don’t mean your personal weight loss journey or fitness regime (unless you’re an exercise or diet blogger, in which case go right ahead), but a photo of your employees having fun in the office will go a long way towards helping people connect with your brand.

2. Get to know your customers

Nothing builds trust more than hearing good feedback. That’s why companies like Amazon send out so many emails asking for your opinion on their services. Therefore, if one of your customers has left a glowing review, ask their permission to share it on your social media channels.

3. Promote user-generated content

Similar to promoting a good customer review, if someone sends you a picture of themselves wearing one of your brand’s products, share it with your followers. If you want to go one step further, you could tie it into engagement-focused content where you host a competition or pose a question to your followers, such as, “Which t-shirt is your favourite?”

4. Make the most of the throwbacks

We’re all familiar with the “Throwback Thursday” hashtag, where hairstyles from the 80s and 90s make a reappearance alongside a recent photo. So how about doing your own variation? Compare an older version of your product to your most recent one to pique your followers’ interest. Alternatively, you could put a different spin on it and create a “First up Friday” post, in which you showcase a new service or addition to your product range.

5. Share a preview of your new product or service

You know the feeling you get when you hear a piece of news before anyone else? Make your audience feel the same way by always giving them the first glimpse of your new products. They’ll keep coming back for more and maybe share your news with others who don’t yet follow you.

6. Make them smile 

There’s enough doom and gloom in the world, so why not brighten up someone’s day with a funny meme that’s relevant to your business? There are plenty of meme sources on the internet, but you can also make your own using a meme generator tool.

7. Share a trending or viral video

Another great tip for creating great social media posts for your business is to share valuable content that isn’t all about you. Show that your business is up-to-date with modern trends and boost engagement by sharing the latest content on YouTube. Just make sure it’s in some way related to your business or that it’s relevant to your audience.

8. Share your favourite news story

Read something in the morning news that raised your hackles or made you laugh? Share it on social media and see what everyone else thinks. Avoid anything too controversial and don’t forget to use trending hashtags to attract new audiences.

9. Tell your followers what day it is

Everyone knows about Christmas, Halloween and Valentine’s Day, but what about other, lesser known holidays and celebration days? There are lots of weird and wonderful celebrations and campaigns each month, so it pays to keep track of what’s going on in the world so you can theme your content.

10. Promote company news and achievements

If there are significant changes afoot or you’ve won an award, you’ll want to make some noise about it on social media. Post a photo on Instagram or link to your achievements in a Twitter post, so your followers know about your success. That’s why you’re on social media, right?

11. Tell people about your industry

Don’t make it all about you. Sharing an industry-relevant news story, a ‘wow’ statistic or piece of research will help you build trust with your audience and position you as an authority in your particular field. Oh, and you’ll save time not having to create the content yourself. Just avoid directly promoting a competitor business unless you want your customers to go elsewhere!

12. Share your latest YouTube upload

Did you know YouTube now has over one billion users? Video is no longer just a form of entertainment – it has a massive influence on consumer buying decisions. Therefore, if you’ve got a YouTube channel, you’ll want to make the most of it by creating and sharing engaging content.

13. Give something away

Everyone loves a freebie so what better way to attract more followers and promote your products or services by giving something away? You could host a competition to win one of your products or reward your followers for sharing your posts. You can also include a free gift when someone makes a purchase from you. Ask the recipient to post their winnings on social media and tag your brand.

14. Start a conversation

Social media post ideas for businesses come in many forms. One way to boost engagement is to start a conversation with your followers. Again, you should avoid heavy or controversial topics and focus on positive, brand-boosting topics. You could share your Friday playlist or hold a regular Twitter chat to discuss interesting topics relevant to your company.

15. Share industry tips 

No matter what industry you’re in, you’re bound to have knowledge you can share with your followers to help them out. People love hacks and tips, so spread some of your wisdom around and watch your audience grow.

16. Mention the weather 

The weather gets talked about a lot, particularly in the UK. As the seasons change, make the most of it by sharing pictures of the autumnal leaves on your morning commute, or share some cooling tips for a hot summer’s day.

17. Promote your blog

If you’ve got yourself a content marketing strategy, your blog will be at the heart of it. A well-written, relevant blog can do wonders for your inbound marketing stats, so share it far and wide on all your social media channels. Don’t be afraid to re-share older posts or write guest posts on other blogs to increase brand exposure.

18. Give shoutouts to the people you admire

There are bound to be other small businesses that complement yours, so make friends with them. For example, if your local coffee shop serves the best muffins, give them a shoutout. There’s more than a good chance they’ll reciprocate your kindness.

19. Say thank you

Customers like to be appreciated. A well positioned “thank you” to the people who keep you in business costs nothing, plus it will keep them coming back for more. Social media presents the perfect way to thank your customers or reward their loyalty with a free gift or discount.

20. Do something for charity

Of course, you should be charitable to help others, not just to improve your social media presence. However, if your team are running a 10k for the British Heart Foundation then tell your followers about it. Not only will you be showing support for your employees and helping to boost donations, but you’ll also connect with the charity (and its followers) in a meaningful way.

21. Help people learn for free

People like to learn, and they love free stuff, so free content is an invaluable marketing tool. Drive traffic to your website by sharing an offer for a free download to an e-book, sending checklists or templates to your subscribers or offering free print-outs. Of course, you shouldn’t give all your content away for free – just enough to make them want more.

22. Promote job vacancies

If people love your product or service, they may well be interested in working for your business. Social media is the perfect place to hire new recruits and share what it’s like to work for your company. Of course, this works both ways, so it’s important to foster good relationships with job candidates and team members to maintain your reputation.

23. Show your product in action

Don’t just write about what you do – show it in action. Film a video or share pictures of your products being used. You can also include instructions and how-to guides to help your customers get to grips with your products.

24. Get social media post ideas for your business from your followers

Get your followers involved and create the social media posts they want to see. Do they like surveys? Insights into your company? Pictures of cute dogs in coats? Within reason, you can incorporate your followers’ ideas into your posts to keep them connected and interested.

25. Recycle old content

If you’ve got an old article or blog post that’s still relevant to your industry, brush it down, give it a refresh and add a shiny new image before recirculating it. You’re bound to have new followers who won’t have seen the content, and your long-term followers will appreciate an updated post.

These social media post ideas for businesses will keep your followers engaged while helping to attract new audiences. However, creating content for your brand can be time-consuming, and it’s important to get it right.

If you’re looking for an affordable yet reliable way to manage your social media, Scoot Social has you covered. Scoot365 is our social media content package which keeps your social feeds full of high-quality content every single day of the year. Contact us to learn more about how it could benefit your business.